11+ Top Sales Enablement Tools for Your Team in 2022

If you want your sales reps to operate as efficiently as possible, they need to have all the resources, tools, and knowledge they need to perform at their best - at their fingertips.

This is where is called sales enablement tools come in.

Sales enablement is the process of providing your reps with everything they need to sell more efficiently.

If reps are selling more efficiently, they are bringing in more revenue, building better relationships with customers, and developing their own skill sets.

It’s a win-win-win.

The good news, sales enablement has never been easier than it is right now. There are some excellent tools on the market designed to enable sales reps.

To find out more about how you can enable your reps to perform better and sell more, in this article we’re looking at 11 of the top sales enablement tools for your team in 2022:

What Is Sales Enablement?

Sales enablement is the process of providing your sales reps with the right resources, information, processes, and tools they need to sell effectively and operate at maximum efficiency.

This means different things to different sales teams depending on what their reps need. But in this digital age of selling, sales enablement is leaning heavily towards intelligent sales enablement tools.

Sales enablement tools make it easy to share knowledge, collaborate with other reps, unlock insights into what customers want, uncover the behaviors that are driving sales, and much more.

Benefits of Using Sales Enablement Tools

No two tools are the same and each has its own unique features and benefits. Generally speaking, however, the benefits of adopting sales enablement tools include:

Creating a single source of truth - Having all your reps on the same page and sending out a consistent message to customers is important. By adopting technology, you can ensure all of your reps have access to the same content.

Coaching and onboarding - Onboarding new hires is expensive and time-consuming, as is coaching and training reps. Sales enablement tools help cut the costs and time involved by making resources and knowledge accessible.

Identify more ‘small wins’ - Sales enablement tools collect data on customer behaviors and uncover the behaviors and actions that lead to more of those small wins that build up to the big wins.

Knowledge is power - By having content, resources, and knowledge delivered to reps as and when they need it, they are empowered to make better decisions and build stronger customer relationships.

With all of this in mind, here is a look at 11 of the top sales enablement tools on the market and how they can enable your reps to sell more and generate more revenue:

11+ Top Sales Enablement Tools for Your Team in 2022

1. SetSail

SetSail is the first and only Signal-Based Selling software to use a combination of AI and behavioral science to help businesses turn their sales data into better sales behaviors.

This intelligent software gives sales leaders data-driven insights into how their reps are interacting with customers, and the behaviors driving sales.

You can monitor rep performance, identify strengths and weaknesses, fill gaps in knowledge, and better enable your reps with the tools and knowledge to perform at their best.

SetSail is relied on by huge global brands like HubSpot, Cisco, and Dropbox. It’s a true end-to-end solution to help you gain insights into how your sales team is performing and ways you can better enable your sales reps and improve performance.

What it is:

SetSail is an end-to-end sales software that uses machine learning and AI to better understand both reps’ and customer’s needs and helps sales leaders better enable their reps.

Who it’s for:

This software is ideal for sales and customer-facing teams of all sizes. The data and insights it provides will help any organization better enable their reps and drive more sales.

Key features:

• Enables your reps with data-driven actionable steps.
• Set and track milestone progress.
• Automate sales process and eliminate repetitive tasks.
• Collects, cleanses, and organizes a huge number of data points.

Pricing:

We understand that no two businesses’ needs are the same. Please reach out to us for a free demo of SetSail and to work out a custom plan that is best suited to your needs.

Link: SetSail.co

2. Spekit

Spekit is one of the leading digital adoption platforms on the market. This software is designed to help teams be more productive through populating training materials and resources into a user’s workflow.

By surfacing the right content, at the right time, Spekit enables and empowers sales reps with the key knowledge and tools they need to perform at their best.

Spekit has a dynamic toolkit and a long list of features. It’s also the only Salesforce adoption solution with one-click integration, making it an easy choice if you’re already using Salesforce.

What it is:

Spekit is a DAP and micro-learning platform designed to help sales leaders create and provide the right training materials to help onboard hires faster and coach reps to more wins.

Who it’s for:

Spekit integrates with other tools, is easy to adopt, and scales as you do. Making an ideal digital adoption choice for organizations of any size.

Key features:

• Integrates into any sales tech stack and populates information contextually.
• Create a centralized wiki anyone can access to easily share knowledge.
• Intuitive and intelligent UI and makes Spekit easy to roll out.
• In-app alerts enable real-time communications.

Pricing:

Pricing starts at $5/mo per user. Spekit also has custom plans for larger organizations looking for bespoke solutions.

Link: Spekit.co

3. Guru

Guru is a microlearning platform that uses intelligent AI to understand what knowledge reps need to better perform in their role and then provides that knowledge contextually while they work.

You can almost think of Guru as an ever-present AI assistant. It works via a Chrome Extension, and you can either open it up and ask a question or it’ll nudge you with suggestions it thinks are needed.

It’s a great tool for getting your whole team on the same page and creates a simple solution for sharing knowledge amongst team members.

What it is:

Guru is essentially a company wiki that works in your workflow. It helps deliver the right information, at the right time, better enabling reps to perform better.

Who it’s for:

This software is designed for customer-facing teams that will benefit from streamlining team communications, sharing knowledge, and receiving information into their workflows.

Key features:

• Contextually enters your workflow via a Chrome Extension.
• Delivers product knowledge to help reps answer customer questions quicker.
• Integrates with all the popular sales tools to become part of your tech stack.
• Improves onboarding and training processes.

Pricing:

Guru has three pricing plans based on the size of your team and the features you want to unlock:

Starter - $5/mo per user - This plan is designed for small teams and unlocks access to the Chrome Extension, Microsoft Teams App, Slack App, and some other features.

Builder - $10/mo per user - This plan is designed for fast-growing teams looking to share knowledge company-wide.

Expert - $20/mo per user - This plan is designed for larger teams with higher support customer conversational demands.

Link: Getguru.com

4. Highspot

Highspot is a sales enablement platform that helps sales leaders accelerate their revenue strategy through a number of intelligent sales tools.

This software helps you manage your content by building a sales content library, guide your reps with interactive training resources, set up smoother onboarding processes, and better understand your customer’s behaviors.

It’s a true end-to-end unified solution that is built to help you bridge the gap between strategy and execution.

What it is:

Highspot is a sales enablement platform that has a series of tools to help sales leaders empower, equip, train, and coach their sales teams to win more and work together for maximum impact.

Who it’s for:

This software is designed to help customer-facing teams of any size build a scalable and predictable revenue engine.

Key features:

• Helps reps find customer-ready material when it’s needed in the content library.
• AI-driven guidance uncovers insights into where you can improve your sales processes.
• Powerful virtual training and coaching tools help onboard new hires and coach your reps.
• Detailed analytics and reporting features help drive deeper insights into performance.

Pricing:

Highspot does not provide any pricing plans. You’ll have to contact a member of their sales team for a quote.

Link: Highspot.com

5. Chorus

Chorus is a conversational intelligence and sales enablement platform that collects a wide range of customer and rep interactions and then turns that sales data into actionable insights.

From phone calls and web chats to meetings and emails, the insights Chorus provides gives you greater visibility into how effective your sales processes are, and uncovers ways you can improve them.

Chorus delivers insights and information contextually while you work. Helping to better enable reps to make better decisions and pivot on what’s working.

What it is:

Chorus is an AI-backed sales enablement software that helps customer-facing teams leverage conversational data to drive better data-driven insights that improve sales processes. 

Who it’s for:

This software is designed for customer-facing teams using conversational platforms to nurture leads and drive sales.

Key features:

• Intelligent AI-backed insights help identify reps’ coaching needs.
• Quickly identifies what top performers are doing well so you can replicate winning behaviors.
• Easily share insights and performance metrics organization-wide.
• Activity sales tracking uncovers insights into what’s driving performance.

Pricing:

Chorus does not provide any pricing plans. You’ll have to contact a member of their sales team for a quote.

Link: Chorus.ai

6. Whatfix

Whatfix is a digital adoption and microlearning software platform that helps users make the best use of their software applications.

The core of Whatfix’s features are on-demand learning tools and the ability to create personalized help to guide new hires through the onboarding process and train reps.

Whatfix delivers contextual help, allowing users to stay within their workflow. It also connects with a wide range of other tools to seamlessly become part of your sales tech stack.

What it is:

Whatfix is a digital adoption platform that helps facilitate seamless software learning so reps have all the training materials and support they need, when they need it.

Who it’s for:

This software is designed for sales teams and organizations of any size looking for an enablement solution to help with digital adoption,

Key features:

• Easily create walkthroughs and step-by-step instructions for software and processes.
• Integrates with a wide range of other tools.
• Analytics measures user engagement and uncovers insights into how people are interacting with materials.
• Easy for any number of users to collaborate and add to the content library.

Pricing:

Whatfix does not provide any pricing plans. You’ll have to contact a member of their sales team for a quote.

Link: Whatfix.com

7. HubSpot Sales Hub

HubSpot Sales Hub is a powerful sales CRM built on the HubSpot platform. It’s designed to provide sales reps with all the tools they need to build better customer relationships, close more deals, and manage their sales pipeline more effectively.

This software provides a range of sales enablement and conversational tools to help reps develop and engage in more meaningful conversations with customers.

With relationships strengthened, Sales Hub helps automate repetitive tasks, gives you full visibility into the health of your sales cycle, has powerful analytics and reporting tools, and much more.

What it is:

HubSpot Sales Hub is sales enablement and CRM software designed to help reps identify warmer leads, better nurture those leads, and have easy access enablement materials to operate at maximum efficiency.

Who it’s for:

Sales Hub provides a complete sales enablement solution for organizations of any size. This software scales as you do, without scaling in complexity.

Key features:

• Pipeline management tools help sort and prioritize leads.
• Gather all of your sales knowledge and resources in one place.
• Integrates with calendars and generates links to easily arrange meetings.
• Email templates and Gmail integration facilities faster outreach.

Pricing:

HubSpot Sales Hub has three pricing plans based on the number of users and features you want.

Starter - $45/mo.

Professional - $450/mo.

Enterprise - $1,200/mo.

Link: HubSpot.com/Sales

8. Acquire

Acquire is a sales enablement platform that uses conversational customer engagement to empower reps with data-backed insights into what their customers want.

This software has a number of tools that help reps better understand their customers and simplifies communications between customer-facing teams and customers.

By better understanding what your target customers want and facilitating ways to reach them, your reps will be better enabled to sell and provide higher quality customer service.

What it is:

Acquire is a conversational platform that turns interactions into conversations. This software helps streamline any number of communication channels for a faster, more personalized service.

Who it’s for:

This software is designed for any customer-facing teams that use various methods and forms of communications to reach, nurture, and sell to their customers.

Key features:

• Build no-code chatbots for every occasion.
• Centralize your workflows and create a central wiki as a knowledge base.
• Simplify all of your existing channels of communication.
• Analytics give you detailed insights into how reps are interacting with customers and what’s driving sales.

Pricing:

Acquire has three different pricing plans based on the features you want:

Teams - $90/mo per user for chat, cobrowse, video, voice chat, and some other features.

Professional - $120/mo per user for everything in Teams plus AI chatbots, performance insights, and more.

Enterprise - This plan is a large enterprise-grade solution. Contact their sales team for a custom quote.

Link: Acquire.io

9. Seismic

Seismic is a sales enablement and marketing enablement platform that helps customer-facing teams find the right sales content when they need it.

This software enables sales teams to create a centralized hub for all their sales knowledge, helps create personalized content, includes risk management tools, fosters a multi-channel approach when reaching customers, and more.

Seismic’s tools enable sales reps to better perform in their role. Improving their conversation rates, helping them better solve customer pain points, and promoting a more cohesive and collaborative winning culture.

What it is:

Seismic is a sales enablement solution that increases sales reps’ productivity and effectiveness through a series of tools that facilitate better customer engagement.

Who it’s for:

This software is designed for sales teams of any size. Sales leaders will gain data-driven insights into areas where they can improve their sales processes and reps will be better enabled to sell.

Key features:

• Helps personalize content to deliver engaging buyer experiences.
• Empower reps with sales playbooks, content discovery, and content collaboration.
• Create a single source of truth and centralize knowledge.
• Analytics drives actionable insights and uncovers areas for improvement.

Pricing:

Seismic does not provide any pricing plans. You’ll have to contact a member of their sales team for a quote.

Link: Seismic.com

10. Brainshark

Brainshark is a sales enablement and readiness platform designed to provide customer-facing teams with the tools, knowledge, and insights they need to perform at their best.

This software has some strong microlearning tools. You can create better onboarding and training materials, reducing churn, and empowering reps with valuable knowledge.

Brainshark is more of a learning and development platform than a sales tracking software that analyzes behaviors. As far as sales enablement goes, it offers a complete solution for teams of any size.

What it is:

Brainshark is a data-driven sales enablement and readiness platform that helps sales leaders diagnose performance issues, create dynamic content, and help reps raise their game and perform at their best.

Who it’s for:

This software is designed for sales leaders looking to identify the training needs of their reps and offer digital solutions.

Key features:

• Interactive video content and LMS makes delivering training easy.
• Some fun and dynamic quizzes, flashcards, and other training resources.
• Stacked eLearning library of content ready to go out of the box.
• Integrates with all the top CRMs and software tools like Salesforce, Highspot, Gong, and more.

Pricing:

Brainshark does not provide any pricing plans. You’ll have to contact a member of their sales team for a quote.

Link: Brainshark.com

11. Membrain

Membrain is a B2B sales enablement CRM that helps reps reinforce the behaviors that lead to better productivity.

This software includes a number of tools for sales leaders and reps; such as a growth account, pipeline management, prospecting and engagement playbooks, contextual content delivery, sales optimization, and much more.

Membrain is a true end-to-end sales enablement solution. From content creation to sharing knowledge and identifying winning behaviors, this software uncovers personalized solutions for sales teams.

What it is:

Membrain is a sales enablement CRM. It’s essentially a set of intelligent sales tools designed to reinforce winning behaviors built on a traditional CRM platform.

Who it’s for:

This software is for B2B sales teams of all sizes looking to better understand how their sales processes work and exactly how to make improvements that’ll result in more revenue.

Key features:

• Guides reps on pipeline management to improve win rates.
• Identifies coaching needs and provides coaching materials.
• Analytics and data-backed insights help you continually optimize your sales strategy.
• Drives winning behaviors by delivering the right content in context.

Pricing:

You can use Membrain’s CRM for free. Pricing plans start at $65/mo per user to unlock their advanced features.

Link: Membrain.com

Conclusion

As you can see from the above tools, there are a number of excellent sales enablement tools on the market and they each approach enabling and empowering sales teams in their own ways.

Each organization and sales team has its own unique challenges and needs. However, the most complete and comprehensive sales enablement solution on the market is SetSail.

SetSail is the first Signal-Based Selling sales management software to use a combination of AI and behavioral science to help businesses turn their sales data into better sales behaviors.

This intelligent software uses a data-driven approach to build custom end-to-end solutions that make a real difference to how sales teams perform.

SetSail is relied on by huge global brands like HubSpot, Cisco, and Dropbox. It’s a true end-to-end solution to help you gain insights into how your sales team is performing and ways you can improve productivity and performance. Tour the product →

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