Independent Research Firm Names SetSail a Growth Stage Vendor in its “Revenue Operations and Intelligence” Category
SetSail has been named a Growth Stage vendor in New Tech: Revenue Operations and Intelligence Q4 2021 by Forrester Research, a leading global research and advisory firm.
“We’ve been hyper-focused on delivering value to our customers from Day 1,” said SetSail CEO Haggai Levi. “We’re honored to be recognized in a category that we believe is defined by its ability to deliver intelligence and drive actions that lead to return on investment. There are some terrific innovations happening in this space, and we’re thrilled to be a part of it.”
According to the report:
“Forrester defines revenue operations and intelligence solutions as ”Technologies that leverage buyer signals and interactions to product insights that allow go-to-market functions to continuously improve execution performance and optimize the revenue engine across multiple areas: engagement and productivity, revenue cadence and forecasting, and the overall optimization of the revenue engine itself.”
We believe SetSail aligns with the value proposition of the category laid out by Forrester, including:
- Building “better buying experiences” by “automating the tracking of engagement with buyers”
- Analyzing “what behaviors and activities drive success in top performers”
- Providing “dynamic guidance to reps and other customer-facing roles that focus their efforts on those activities with proven impact”
- Helping managers “deliver more targeted coaching by identifying what is working and coaching their teams to those activities”
Source: New Tech: Revenue Operations and Intelligence, Q4 2021, Forrester Research, Inc., October 18, 2021
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